It’s that time of year again—the Super Bowl is upon us. And that means that once again, it’s time for Adweek’s Super Bowl LIII Ad Tracker, your go-to spot for all things advertising in the build-up to the Big Game. We’ll be updating the tracker with all the news you need to know about the national (and a few notable regional) commercials that will be running during this year’s Super Bowl on Feb. 3., from updates on who is in the Big Game to the agencies behind the ads.
CBS is charging north of $5 million for a 30-second spot in the game this year, which is comparable to last year’s numbers: NBC also priced half-minute spots at over $5 million in 2017 (though they also offered a bundle deal with the Winter Olympics that, of course, won’t be an option this time around).
Below, you can check up on all the latest Super Bowl news with a search by brand, category, or chronologically. Check back here regularly for the latest.
See anything we missed or got a tip on a Super Bowl ad, celebrity cameo or brewing controversy that’s not yet in the Super Bowl Ad Tracker? Drop an email to Adweek staff.
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.