Budweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl

The spot from FCB New York plays up 'old school' beer delivery

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The Budweiser Clydesdale horse team has been an integral part of the brand’s Super Bowl presence for decades, and this year will mark the majestic animals’ 46th Big Game appearance.

A 30-second in-game spot, “Old-School Delivery” opens on a snowy mountain town, panning into a community bar where the power goes out. A delivery driver hears on the radio that the roads are closed, meaning the Budweiser beer delivery is trapped.

When the driver sees the Clydesdales, he decides to deliver the beer the “old school way.”



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