Step Inside UK Retailer Argos' Branded Hotel Where Pinterest Meets Real Life

The immersive experience is designed to solve both a 'brand and business challenge'

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell its brand story.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...