Suki Waterhouse and Argos Prove That Furniture Is Stylish Enough to Wear

Suki Waterhouse, a model and actress who has starred in films such as Pride and Prejudice and Zombies and fronted fashion campaigns for brands like Burberry, looks good in pretty much any outfit—including when said outfit is made out of furniture. Waterhouse does just that in the latest work from Argos, a British retailer that sells furniture and homewares, among other items. The spot, created by The&Partnership agency in London, is a follow-up to last year's "So Stylish You Can Wear It" campaign. In the ad, fittingly called "So Stylish Suki Can Wear It," Waterhouse appears in a number of outfits that, at first glance, look like they'd be at home on a couture runway. But take a closer look, and viewers will see that her ensembles are actually crafted out of home furnishings: a dress made of piles of pink pillows, a headpiece featuring a clock, a hat that's actually a drawer and a rug wrapped around her in a column-dress like shape. [kickout id="1"] Just like the original "So Stylish You Can Wear It" spot, released in the spring of last year, this whimsical ad leans into the absurdity of the concept—people wearing furniture—particularly with Waterhouse's voiceover, which begins with the statement, "I’m an enigma, a mystery," and concludes with a more obvious statement, "I'm holding a duck," as a duck does indeed sit on her lap. With plenty of pastels, greenery and other signs of the coming season, the spot is meant to invoke spring, and was shot at Pitzhanger Manor in London's Ealing district. Argos has had a busy few months when it comes to buzzy ads: Its Christmas ad, essentially a music video for “Don’t You (Forget About Me)” by Simple Minds that showcased a father's Christmas dreams of playing the drums for a packed crowd alongside his daughter, was a holiday hit. The ad premiered in the U.K. on Sunday during an episode of Homeland. Credits ECD: Yan Elliott and Micky Tudor Creative: Carl Storey Creative: Alice Burton Planning Partner: Rebecca Munds Senior Planner: Matt Shaw Managing Director: Gary Simmons Senior Account Director: Lucy Almond Senior Account Manager: Hannah Gray Head of Integrated Production: Charles Crisp TV Producer: Alfie Glover Short Head of Art: Emma Modler Print Producer: Angus Lees Head of Art: Marc Donaldson Designer: Ailie Hutcheson Retoucher: Richard Palmer Production Company: Hungry Man Productions Director: David Kerr Executive Producer: Matt Buels Production Company Producer: Stephen Johnson Director of Photography: Simon Chaudoir Costume Designer: Verity Hawkes Production Designer: Laura Ellis Cricks Editor: Adam Spivey @ Assembly Rooms Audio Post Production: Grand Central Recording Studios Sound Engineer: Munzie Thind VFX Post Production: MPC Post Producer: Phil Whalley VFX Supervisor: Tom Harding Colorist: Jean-Clément Soret Music Supervision: Finger Music Composer(s): Samuel Richard Burden/Christopher Phelps

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Suki Waterhouse and Argos Prove That, Yes, Some Furniture Is Stylish Enough to Wear

'I'm holding a duck'

Diana Pearl

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Diana Pearl