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As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff.
Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of subsequent royalties being donated to bar staff tips across the U.K.
The four pieces have been named “Infinite Skim,” “Neverending Tip,” “The Life Artois” and “Spin.”
A year of financial hardship
Ali Humphrey, European marketing director for Stella Artois, explained in a statement that Britain’s pubs have suffered greatly over the last year due to the pandemic and workers have been hard hit financially.
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