Stella Chooses New Super Bowl Route, Touts 'The Life Artois' in Regional Ad

The Anheuser-Busch brand leaned on experiential during last year's Big Game

For last year’s Super Bowl, Belgian beer brand Stella Artois crafted a luxe European-style experience for Miami residents and visitors. It was an elaborate pop-up, dubbed Port de Stella, which featured musical performances, celebrity guests, dinners and boat rides on branded yachts.