Stella Chooses New Super Bowl Route, Touts ‘The Life Artois’ in Regional Ad

The Anheuser-Busch brand leaned on experiential during last year's Big Game

lenny kravitz with sunglasses on sitting at a keyboard
Lenny Kravitz stars in the 30-second spot. Stella Artois

For last year’s Super Bowl, Belgian beer brand Stella Artois crafted a luxe European-style experience for Miami residents and visitors. It was an elaborate pop-up, dubbed Port de Stella, which featured musical performances, celebrity guests, dinners and boat rides on branded yachts.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.