For last year’s Super Bowl, Belgian beer brand Stella Artois crafted a luxe European-style experience for Miami residents and visitors. It was an elaborate pop-up, dubbed Port de Stella, which featured musical performances, celebrity guests, dinners and boat rides on branded yachts.
Stella Chooses New Super Bowl Route, Touts 'The Life Artois' in Regional Ad
The Anheuser-Busch brand leaned on experiential during last year's Big Game
