AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better
Marcel Marcondes chats about serving people-centric marketing from Bud Light, Busch, Stella Artois and Michelob Ultra
Marcel Marcondes has been with Anheuser-Busch, known globally as AB InBev, since 2012.
Rebecca Greenfield for Adweek
Key insights:
- Brands are being forced to wait, watch and respond quickly to changing consumer needs.
- People are rediscovering—and relying on—the power of big brands for trust and relevance.
Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
