AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better

Marcel Marcondes chats about serving people-centric marketing from Bud Light, Busch, Stella Artois and Michelob Ultra

Marcel Marcondes has been with Anheuser-Busch, known globally as AB InBev, since 2012. Rebecca Greenfield for Adweek

Key insights:

Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.