AB InBev US CMO on How the Pandemic Can Change the Ad World for the Better

Marcel Marcondes chats about serving people-centric marketing from Bud Light, Busch, Stella Artois and Michelob Ultra

Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home.