Stella Artois Taps The Sims to Help Players Be Unfiltered and Free

Brand mod based on its "Beer Au Naturel" ad campaign will be released on the EA-game

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Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand’s campaign into their own virtual worlds.

The release of the Stella Artois Unfiltered mod pack will see gamers install and be able to include the picturesque French village, which is featured in its “Beer, au Naturel” TV advert that was released in May 2022.



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