Starburst's First Vertical-Only Ad Campaign Accentuates Its Latest Product

Format mirrors new Starburst Swirlers candy in spots designed for mobile

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Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry.

To promote the new product, the Mars Wrigley brand decided to mirror the product in Starburst’s first vertical-only ad campaign designed for viewing on smartphones.

“We recognize that the proliferation of mobile has changed nearly everything about our daily lives,” said Ronald Harrison, senior associate brand manager at Starburst.

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