Mars Unveils New Visual Identity to Remind the World It Makes More Than Just Candy

Altruistic mission statement also joins refreshed brand image

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Mention Mars Inc. to your average consumer, and they might know the company makes popular candies like M&Ms and Starburst. It’s less likely they’ll know that Mars is also a big player in the pet-care industry, not just with brands like Iams and Pedigree but through chains of animal hospitals and emergency veterinary providers.

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