Squarespace Super Bowl Ad Directed by Martin Scorsese Is an Extraterrestrial Tale With a Twist

The legendary director’s Super Bowl commercial debut, “Hello Down There,” is a humorous story based on the premise that people are too obsessed with the digital world. So consumed are the humans of planet Earth by their devices that they don’t even register the attempts of extraterrestrials to make contact.  

A flying saucer soars over a world whose inhabitants don’t see it because they are too busy staring at their phones while walking to work, lounging at a picnic outside the Eiffel Tower, eating at a small-town diner or meeting in a boardroom.