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Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace’s Super Bowl 58 teaser.
The charming four-minute film sets up the website building service’s 10th consecutive commercial in the Big Game. It is also Scorsese’s first time directing a Super Bowl ad.
The trailer plays on the Scorsese father-daughter dynamic that has gone viral through 24-year-old Francesca’s TikTok and Instagram videos, in which she features her dad in down-to-earth situations outside Hollywood—from guessing the meaning of slang words to playing with their dog.
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