Squarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His Daughter

The charming four-minute film sets up the website building service’s 10^th consecutive commercial in the Big Game. It is also Scorsese’s first time directing a Super Bowl ad. 

The trailer plays on the Scorsese father-daughter dynamic that has gone viral through 24-year-old Francesca’s TikTok and Instagram videos, in which she features her dad in down-to-earth situations outside Hollywood—from guessing the meaning of slang words to playing with their dog. Like those videos, Squarespace’s campaign shows the Oscar-winning director in a more playful light and could help introduce him to a younger audience.