Squarespace's DIY Agency Aims to Cater to a New Wave of Creators

Creative lead David Lee shares insights on building an in-house team that can weather change

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As chief creative officer of Squarespace for the past decade, David Lee has witnessed several stages in its evolution. He was there in the early days when the platform was still a “scrappy” startup building upon founder Anthony Casalena’s original elevator pitch when he launched it from his dorm room in 2003: “a website that makes websites.”

That was a niche at the time, but Squarespace has since expanded its business beyond web production and grown up in a digital landscape that is shifting again.



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