Squarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee

The brand builds on the concept of its Super Bowl ad starring Adam Driver

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a behind-the-scenes video in which multiple versions of the actor clashed with each other on set.

Now the brand is building on that quirky concept with a new spot featuring Beef star Joseph Lee, who talks with himself about his dual identities as performer and painter.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in