Squarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee

The brand builds on the concept of its Super Bowl ad starring Adam Driver

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Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a behind-the-scenes video in which multiple versions of the actor clashed with each other on set.

Now the brand is building on that quirky concept with a new spot featuring Beef star Joseph Lee, who talks with himself about his dual identities as performer and painter.

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