Squarespace’s ‘Singularity’ Super Bowl Spot Showcases Strategic Simplicity

An army of Adam Drivers champion the ‘website that builds websites’

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Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product—”a website that builds websites.” 

“Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit of copywriting. That has to be in the ad.’”

The Super Bowl spot features one actor but a collection of cast members.

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