Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2003, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product—”a website that builds websites.”
“Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit of copywriting. That has to be in the ad.’”
The Super Bowl spot features one actor but a collection of cast members.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in