Sparkly Booted Boy Bangs Out Aerosmith Classic on Church Organ as TK Maxx Celebrates 'Special' Christmas

The W+K London campaign—the retailer's largest—was created with the aim of capturing a moment in time for 2021

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Christmas is full of surprises, not least in this TK Maxx ad that sees a young boy bang out Aerosmith’s “Walk This Way” on an old church organ during the local talent show.

The retailer’s holiday campaign, created by Wieden+Kennedy London for the sixth year, is titled “Christmas To The Maxx” and it embraces the spirit of individualism wholeheartedly while conveying the message that a thoughtful gift can unleash joy within its recipient.

It tells the story of teenage boy Laurie preparing to perform in his local town hall, which sees expectations raised having been canceled the previous year.



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