Starbucks has been serving festive drinks in special holiday cups since 1997. As of 2015, however, the coffee chain has been gradually moving away from a primary emphasis on Christmas—a decision that has led to some protests.
The latest batch, which will be released Nov. 4, continues that shift with a gifting theme and a new color meant to make the occasion feel more inclusive.
“It really is open to all of our customers and the way that they experience the holidays,” Suzie Reecer, associate creative director for Starbucks
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in