Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor

Nathan Allebach discusses unconventional social strategy

On the latest episode of Social Confidential, where Adweek’s social media editors take a look behind the logo to find out who’s tweeting and sharing from major brands, audience engagement editor Jess Zafarris talks with Nathan Allebach, who is known for his unusual approach to managing the Twitter account for frozen meat brand Steak-umm