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Processed Philly cheesesteak filler doesn’t normally exude an aura of clarity, reason or truthfulness, but this is 2020, and normalcy has temporarily ceased to exist. Instead, our timeline has been disrupted by a global pandemic, to which we’ve responded with a collective groan.
Steak-umm emerging as a woke beacon of light in an online sea of try-hard brands wouldn’t have made sense at any other point in time, but during this historical moment of chaos, outrage and unrelenting disappointment, it’s just about the only thing that checks out.
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