Social Campaign for THC-Spiked Drink Cleverly Treads the Line on Paid Weed Ad Rules

Cann uses no logos or product shots, just mood-boosting ASMR for the eyes

A cannabis-infused drink called Cann may have created a new ad genre—ASMR for the eyes—with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting.