2021 Could Usher in a Golden Age of Cannabis Marketing

'The time to own the narrative is now'

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

If there were ever any doubts that the cannabis industry could thrive during the pandemic—there were, believe it or not—let the following results show just how wrong the skeptics were and how high the category flew this year.

Americans spent nearly $18 billion on legal weed in 2020, a 67% jump from the previous year, according to research from Leafly. Buyers broke records during the initial lockdown-related green rush in March and again around popular holidays like 4/20 and Green



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in