Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Legal cannabis is poised to become a $30 billion industry in the U.S. this year, but federal policy still makes it challenging to market to cannabis users. BIC is using a bit of humor to do it indirectly through its latest EZ Reach lighter ad starring rapper and cannabis brand owner Snoop Dogg and lifestyle icon Martha Stewart.