Snapchat Details Women's World Cup Activations

A selection of augmented reality lenses let fans celebrate their love of women's soccer

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To celebrate the 2023 Women’s World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women’s soccer.

Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view stats, news, facts and more related to the U.S. women’s team. When using the selfie camera, this lens allows people to pose with 3D Bitmoji avatars of four USWNT stars.

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