Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

The company unveiled its first-ever b-to-b marketing campaign

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Meet the Snapchat Generation,” Snap Inc.’s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia.

The campaign will be expanded to the U.K. on Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on Aug. 24.

Snap’s first global consumer campaign, “Real Friends,” kicked off last July highlighting the power or friendship and the platform’s communication tools.

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