Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

The company unveiled its first-ever b-to-b marketing campaign

Collage of Snapchats with a yellow background
The goal of the campaign is to highlight the potential business impact of the Snapchat community. Snap Inc.

Meet the Snapchat Generation,” Snap Inc.’s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.