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Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic that happens when people from different backgrounds socialize together.
In mid-2023, the vodka brand unveiled a fresh tagline devised by newly appointed agency McCann, “We Do We.” The hero spot features drinkers of different genders, races, ages, sexual orientations and backgrounds, positioning diversity as a strength.
Now the brand is launching the next phase of the campaign, which takes this message further.
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