Smirnoff Embraces Its Wild Backstory with 'Infamous Since 1864' Global Ad Campaign

It's the brand's first worldwide ad push in 25 years

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Some brands have to create dramatic advertising or packaging to make up for the incredibly bland true stories behind them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in