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Featuring a conspiracy theorist, a computer hacker and a roleplay gaming geek, digital marketplace Skyscanner aims to position itself as “the Ultimate Travel Hack” in its latest campaign that aims to help travelers save money when booking.
The global campaign created by Skyscanner’s in-house creative team and Little Big Engine features several characters and the lengths they will go to in order to save time and money when planning a trip.
“The Ultimate Travel Hack” is the first brand campaign for the Scottish company and is led by an 85-second hero film and seven 30-second and 10 15-second films featuring a series of characters who outline how they like to hack their travel plans to a couple looking to book a vacation.
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