Creative

Concerned Parents Stage an Intervention for a Kid Hooked on Phonics in Farcical PSA

First campaign from Little Big Engine takes the legacy brand beyond its infomercial roots

Hooked on Phonics Intervention spot — The parody public service announcement aims to tap into nostalgia with millennials who now have kids.Little Big Engine, Hooked on Phonics

By T.L. Stanley

February 24, 2022

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This quick-witted grade-schooler stashes a dictionary under her pillow, uses words like “preposterous” and “melodramatic” and quotes German philosopher Friedrich Nietzsche.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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