Sick of the 'Dun Dun' Sound That Plays Before Netflix Shows? You're Not Alone

A new study analyzes consumer responses to brand logos and sounds

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

A brand is made up of countless different pieces—including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound.

The aural signature of a brand has the power to invoke strong feelings—positive or negative—in consumers. But according to a new study by sonic branding studio Man Made Music and research firm Sentient Decision Science, it’s important to keep close tabs on how a brand’s trademark sounds are resonating with fans over time, and adjust as needed as public sentiment changes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in