Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
A brand is made up of countless different pieces—including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound.
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