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A brand is made up of countless different pieces—including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound.
The aural signature of a brand has the power to invoke strong feelings—positive or negative—in consumers. But according to a new study by sonic branding studio Man Made Music and research firm Sentient Decision Science, it’s important to keep close tabs on how a brand’s trademark sounds are resonating with fans over time, and adjust as needed as public sentiment changes.