How Brands Leveraged Audio Marketing in Super Bowl Spots
Opinion: What consumers hear—or don’t hear—affects decision-making
Certain brands really optimized their audio strategies in this year's Super Bowl.
Photo Illustration: Trent Joaquin; Source: Getty Images
We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the stakes are as high for the brands on the ad inventory as they are for the players and coaches on the team sheets.
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