How Brands Leveraged Audio Marketing in Super Bowl Spots

Opinion: What consumers hear—or don’t hear—affects decision-making

a football player in a red no. 14 jersey with a boombox on his head
Certain brands really optimized their audio strategies in this year's Super Bowl. Photo Illustration: Trent Joaquin; Source: Getty Images

We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the stakes are as high for the brands on the ad inventory as they are for the players and coaches on the team sheets.

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@Audiodraft Mikko Matikka is a marketing and content manager at Audiodraft.