From Elder Statesman to Innovation Hub: Satya Nadella's Pivot of the Microsoft Narrative

The CEO has secured the company's positioning as a leader in AI

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Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for the future of technological development.

But under CEO Satya Nadella’s leadership, and especially in the past 15 months, Microsoft has been able to change that narrative, crossing into a $3 trillion market valuation and surpassing Apple as the world’s most valuable company earlier this year. Fueling this growth is Microsoft’s positioning as a leader in artificial intelligence and Wall Street’s belief that the generative AI Microsoft has invested billions in will be a seismic leap for technology and society.




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This story first appeared in the March 12, 2024, issue of Adweek magazine. Click here to subscribe.