Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand
Booze, budget mobile and now cookies: Ryan Reynolds is adding to his business pursuits. Earlier this week, his production studio Maximum Effort released an ad on social announcing that the company is now a minority owner of sugarless cookie brand HighKey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in