Ryan Reynolds' Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand

The new HighKey spots star an animated panda with a sugar addiction

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Add keto-friendly cookies to the growing list of Ryan Reynolds’ business pursuits—and a strung out panda to his voice acting resume (at least, we’re pretty sure that’s him).

Reynolds quietly released Maximum Effort’s first ad for sugarless cookie brand HighKey on social yesterday ahead of today’s announcement that the production company is now a minority owner of the company, in addition to handling its advertising. Today he dropped a second spot, “HighKey Romantic,” days ahead of Valentine’s Day—when 86% of consumers plan to share sugary gifts with loved ones, according to the National Confectioners Association.



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