Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Add keto-friendly cookies to the growing list of Ryan Reynolds’ business pursuits—and a strung out panda to his voice acting resume (at least, we’re pretty sure that’s him).
Reynolds quietly released Maximum Effort’s first ad for sugarless cookie brand HighKey on social yesterday ahead of today’s announcement that the production company is now a minority owner of the company, in addition to handling its advertising. Today he dropped a second spot, “HighKey Romantic,” days ahead of Valentine’s Day—when 86% of consumers plan to share sugary gifts with loved ones, according to the National Confectioners Association.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in