Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand

The new HighKey spots star an animated panda with a sugar addiction

panda
While the brand says its keeping the voice behind the panda anonymous, it's not exactly a puzzle. Ryan Reynolds/Maximum Effort

Add keto-friendly cookies to the growing list of Ryan Reynolds’ business pursuits—and a strung out panda to his voice acting resume (at least, we’re pretty sure that’s him).

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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