Ryan Reynolds

Ryan Reynolds' Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand

The new HighKey spots star an animated panda with a sugar addiction

panda
While the brand says its keeping the voice behind the panda anonymous, it's not exactly a puzzle.Ryan Reynolds/Maximum Effort
Headshot of Kathryn Lundstrom
By Kathryn Lundstrom

February 11, 2021

Add keto-friendly cookies to the growing list of Ryan Reynolds’ business pursuits—and a strung out panda to his voice acting resume (at least, we’re pretty sure that’s him).

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

Recommended articles
Related Articles

aviation gin bottle

Food & Beverage

Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

By Kathryn Lundstrom

CPG & Grocery

Diageo Is Buying Aviation Gin, Will Keep Ryan Reynolds as Co-Owner

By Kathryn Lundstrom

jim beam garden

Beer & Spirits

With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New ‘Sessionable’ Beverage

By Kathryn Lundstrom

Photo of 'Da Vinci of Debt'

Beer & Spirits

Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis

By Kathryn Lundstrom

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform