Roblox Reinvents Virtual Spaces That Aren't Mere Digital Copies

Innovation in the art spaces gets shared with the audience

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In today’s installment, Roblox’s Christina Wootton discusses how the world’s top cultural institutions and fashion brands are exploring digital realms. According to her, the digital meeting space known as the Metaverse can elevate these efforts beyond imagination.