Portrait of Christina Wootton

Christina Wootton

Christina Wootton is vp of brand partnerships at Roblox.

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In Digital Spaces, Fans Crave an Always-On Experience From Brands

Brand Marketing

Simply having presence in the Metaverse may not be enough.

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Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection

Columnist Network

Your fan base’s passion is the energy that can fuel your brand’s success.

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Roblox Reinvents Virtual Spaces That Aren’t Mere Digital Copies

Columnist Network

Roblox unveils the Gucci Garden immersive experience on its platform.

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The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

Columnist Network

They offer one of the most sizable ways to reduce carbon footprint.

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Inside Roblox’s Vision for Its Metaverse

Columnist Network

Vp of partnership Christina Wootton keys in on community.