Christina Wootton is vp of brand partnerships at Roblox.
Digital Creators’ Influence Is Growing in the Fashion World
As virtual trends spill into real life, brands are taking notice and taking action.
The Metaverse Doesn’t Always Stay in the Metaverse
Actions in the metaverse can drive real-life behavior—and vice versa.
Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.
We are seeing brands target the Gen Z audience by building experiences that transcend the traditional brand-customer relationship.
Digital Designers Can Unlock Your Brand’s Potential in the Virtual World
The metaverse is ripe for brand awareness and activations.
In Digital Spaces, Fans Crave an Always-On Experience From Brands
Simply having presence in the metaverse may not be enough.
Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection
Your fan base’s passion is the energy that can fuel your brand’s success.
Roblox Reinvents Virtual Spaces That Aren’t Mere Digital Copies
Roblox unveils the Gucci Garden immersive experience on its platform.
The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods
They offer one of the most sizable ways to reduce carbon footprint.