Inside Roblox's Vision for Its Metaverse

Vp of brand partnerships Christina Wootton keys in on community

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton reflects on the whirlwind of brand partnership conversations Roblox had during a public listing period. Below, in her own words, she talks about how she thinks through attention to detail and specific data for working in the digital meeting space known as the metaverse.

The challenge

Front and center of the Roblox story is our vision for the metaverse, where people seamlessly get together and interact in millions of 3D virtual experiences, representing the future of how people learn, play, work, consume entertainment, try on and shop fashion, and interact with brands.



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