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New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year.
It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million.
The 30-second spot is a new take on the $25 million “Stand Up to Jewish Hate” campaign the foundation launched in 2023. FCA couldn’t confirm the agency for this specific campaign, yet, but Wunderman Thompson, now part of VML, previously worked on the account.
The Super Bowl ad will urge American viewers to stand against antisemitism.