Ralph Lauren Enters Gaming With G2 Esports Partnership

The fashion company sees the move as an evolution of its long history of sports partnerships

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Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer Martin Larsson, better known as Rekkles (pronounced “reckless”).

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Ralph Lauren will partner with G2 Esports, the team that Larsson plays for, outfitting the entire esports team and kicking off a broader partnership with the brand with activations across TikTok and Twitch. Larsson will star in Ralph Lauren’s Wimbledon campaign—2021 marks the 16th year that the fashion company will sponsor the tennis championship.

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