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As the pandemic has pushed live entertainment into the virtual realm over the course of the past year, innovation in the space was supercharged to fill the gaps left by the cancellation of in-person events.
From gaming and sports to conferences and YouTube streaming, influencers and entertainers found new ways to create immersive and interactive experiences for far-flung audiences. At our virtual Adweek at Home event this week, Twitch’s global head of brand partnership studio, Adam Harris, shared some of the ways the Amazon-owned game-streaming service is approaching innovation in the live entertainment space, breaking the company’s strategy down into four broad categories.
Making real-time data accessible
When broadcasting sports, gaming or any other entertainment form with mildly technical aspects, Harris said collecting and displaying real-time data in an accessible way is key to keeping fans engaged in the action of what they are watching.
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