Rakuten's Super Bowl Ad Stars Hannah Waddingham as a Sinister High Roller

The full spot finds the Ted Lasso star raising the stakes in a card game

Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.

Building off online retailer Rakuten’s Super Bowl teaser, starring Ted Lasso’s Hannah Waddingham practicing an evil laugh, the brand has released its first full Super Bowl spot.

The ad, “High Stakes,” finds cunning high roller Waddingham at the head of a long poker table, raising the stakes against another woman in what appears to be the final hand. Waddingham gives an evil glare in black gloves, black gown and sparkling jewels as she puts a pair of gold high heels on the table.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in