Rakuten's Super Bowl Ad Stars Hannah Waddingham as a Sinister High Roller

The full spot finds the Ted Lasso star raising the stakes in a card game

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Building off online retailer Rakuten’s Super Bowl teaser, starring Ted Lasso’s Hannah Waddingham practicing an evil laugh, the brand has released its first full Super Bowl spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in