Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
Hannah Waddingham commands attention on the small screen as Ted Lasso’s boss Rebecca Welton. Her timing and presence earned the British actress a well-deserved Emmy Award. Now Waddingham is stepping up to an even bigger screen as the star of Rakuten’s first Super Bowl spot.
Waddingham will play the protagonist, or perhaps the villain, of the online retail platform’s Super Bowl spot. A teaser spot just released by the brand shows Waddingham adorned in a stunning black dress and extravagant diamond necklace in front of a mirror, practicing her evil, maniacal laugh—though we’re not quite sure why.