Pret A Manger Unveils 'Joyful' Brand Overhaul as It Eyes Global Growth

Coffee and sandwich chain unveils new brand purpose and identity amid bullish expansion

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets—and highlight its ongoing digital transformation.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!