Pret a Manger Extends Digital Offer Introducing First Loyalty Program

The British coffee chain aims to personalize offer rewards as the beta-test evolves

Reaffirming its policy of creating “Random Acts of Kindness” for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn.