Here Are Some of the Potential Ripple Effects Proposition 22 Could Set Off

The California measure is likely to spur economic growth, but has risks

phone screen with the uber logo on the right and prop 22 on the left
California's much-watched ballott measure passed with 58% of the vote. iStock

Marketers have long known that the voice of the average person can be a powerful thing. But if 2020 had a textbook case, it might well be a man known to millions of viewers only as Marcell H.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.