Postmates Banks on Pop Culture and Plinko to Engage Consumers

Delivery app finds success with email and social campaigns for Chipotle and Blackpink

blackpink for postmates
The brand gave away ice cream-themed merch to celebrate Blackpink's new album. Postmates

The pandemic has sparked significant growth for food delivery apps and, in turn, has forced brands to get creative with their digital marketing to ensure consumers continue hitting the Order button on their phones. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.