Postmates Banks on Pop Culture and Plinko to Engage Consumers

Delivery app finds success with email and social campaigns for Chipotle and Blackpink

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The pandemic has sparked significant growth for food delivery apps and, in turn, has forced brands to get creative with their digital marketing to ensure consumers continue hitting the Order button on their phones.

Postmates found success with its recent email and social marketing efforts by leveraging inbox gamification to promote Chipotle deals and staying on the pulse of what’s happening in pop culture, specifically around K-pop group Blackpink’s new album.

Creative director Kevin Byrd said that while the brand operates as a tech company, Postmates’ performance marketing philosophy is to think like a “lifestyle brand” and “meet customers where they are at any given moment.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in