Postmates Takes Cravings to a Surreal Level With New Campaign From Mother L.A.

Oscars spot kicks off 'When all you can food is think about'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Giving in to the call of the craving is at the heart of Postmates’ newest marketing campaign, which includes print, digital, out-of-home ads and a surreal TV spot that devoured some attention during Sunday’s Oscars broadcast.

“In a category where so many focus on the tactical nature of delivery and technology, we decided to tap into the human truth of intense cravings and bring this to life through incredible storytelling,” said Eric Edge, svp of marketing and communications for Postmates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in