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Giving in to the call of the craving is at the heart of Postmates’ newest marketing campaign, which includes print, digital, out-of-home ads and a surreal TV spot that devoured some attention during Sunday’s Oscars broadcast.
“In a category where so many focus on the tactical nature of delivery and technology, we decided to tap into the human truth of intense cravings and bring this to life through incredible storytelling,” said Eric Edge, svp of marketing and communications for Postmates.