Popeyes Goes All In on Wings for Its First Super Bowl Ad

The chicken chain is betting big on a team with wings winning the Big Game

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Popeyes never backs down from a challenge, as is represented by its starting of the chicken sandwich wars a few years ago and more recently as a worthy competitor in the chicken nugget and chicken wings arena.

Now, the chicken chain is jumping into the biggest ring as it enters its first Super Bowl with an activation that looks to give away free wings to the U.S. and Canada if a team that sports wings in its name or team gear wins the Big Game.

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