Popeyes Spreads Its Wings After Specialty Item Makes Sales Soar   

In a segment ripe for disruption, the chicken chain launched 'DISScount codes' and billboards near competitors

Popeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied by a scorching campaign with as much spice as its chicken. 

In the new campaign, created by agency McKinney, the brand’s spokesperson excitedly shows up to a football game watch party with a bag in hand, announcing that “After 51 years, Popeyes is crashing the wings party!” 

“Makes no sense it took so long,” she says, while doling out boxes to guests and revealing a larger, zestier tray of wings with five different flavors.

She adds the brand’s new tagline: “We don’t make sense, we make chicken.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in