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McKinney’s first work for Popeyes debuts a new positioning for the brand, fittingly titled “We Don’t Make Sense, We Make Chicken.”
The 30-second spot revolves around New Orleans culture and is set to air on digital channels next month, before nationwide out of home and TV activations launch in June. The short ad packs a punch, capturing all the eclectic and memorable sites and scenes one might take in while strolling the French Quarter.
Popeyes, founded in New Orleans in 1972, wants consumers to remember the city it hails from.
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