For brands sponsoring college bowl games, it’s no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play.
There are 47 bowl games that comprise college football bowl season in 2024-25. That’s up from 39 at the end of the 2014-15 college football season and just 28 two decades ago. For companies attaching their brands to these postseason experiences, there’s considerable incentive to get a little weird with their sports marketing and separate themselves from the pack.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
